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Should You Pay For a Yellow Pages Landing Page?

Should You Pay For a Yellow Pages Landing Page?

When the Phone Book Became Obsolete, They Created the Landing Page Last week I was approached by a potential client who was considering employing the Yellow Pages for their search engine optimization (SEO) service. The meeting with her Yellow Pages representative had...
Modern Web Design for Your Business

Modern Web Design for Your Business

So You Are in the Market for a Website… Whether you are looking for a complete redesign of your existing website or you are ready to make your very first splash on the web, it’s likely that you will need the help of a professional.  While there are a wide...
Navigating Canada’s New Anti-Spam Law (CASL)

Navigating Canada’s New Anti-Spam Law (CASL)

On July 1, new laws that govern email, text messages, and any other electronic correspondence will take effect.  These laws prohibit businesses from contacting people that have not expressly consented to receive their messages.  This means that business owners of all...
Is Your Marketing Customer Centric?

Is Your Marketing Customer Centric?

It never ceases to amaze me how many businesses conceive their marketing and messaging purely from their own perspective as entrepreneurs, employees, and product experts.  If you haven’t given serious consideration to how your customer will experience your...
5 Steps for Starting a Successful Business Facebook Page

5 Steps for Starting a Successful Business Facebook Page

Step 1: Identity Determine a name for your Facebook Page. Will it be your business name or, if it is a professional service, will it be your name?   Step 2: Description Write a tagline and description for your Facebook Page. What additional information will you...
Who Should Manage Your Social Media?

Who Should Manage Your Social Media?

Your tech-savvy summer intern may not be the best choice to publicly represent your brand on a daily basis. A critical question to evaluate before jumping into the social media arena is “who should manage my social media?” At this point, you understand the importance...