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Navigating Canada’s New Anti-Spam Law (CASL)

Navigating Canada’s New Anti-Spam Law (CASL)

On July 1, new laws that govern email, text messages, and any other electronic correspondence will take effect.  These laws prohibit businesses from contacting people that have not expressly consented to receive their messages.  This means that business owners of all...
Is Your Marketing Customer Centric?

Is Your Marketing Customer Centric?

It never ceases to amaze me how many businesses conceive their marketing and messaging purely from their own perspective as entrepreneurs, employees, and product experts.  If you haven’t given serious consideration to how your customer will experience your...