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Step 1: Identity

Determine a name for your Facebook Page. Will it be your business name or, if it is a professional service, will it be your name?

 

Step 2: Description

Write a tagline and description for your Facebook Page. What additional information will you add to your Facebook Page? For example, hours are important for restaurants, pubs, and bars and retail businesses.

 

Step 3: Management

Identify who will manage your Facebook Page. Will it be the business owner, a staff member, or a team of employees?

 

Step 4: Content Strategy

Determine your Facebook strategy. Will your business actively post and respond to customers? What will you use for content? Can you use internal marketing pieces, product highlights, or customer testimonials?

 

Step 5: Analytics

Determine your Facebook strategy. Will your business actively post and respond to customers? What will you use for content? Can you use internal marketing pieces, product highlights, or customer testimonials?

 

Before building a successful Facebook social media strategy, these are the points that your business should consider. Can you think of any other important elements? Leave us a comment.

Mark Huvenaars

Mark Huvenaars

Entrepreneur & Digital Marketer at MarkHuvenarrs.com
Mark is an experienced entrepreneur, social media strategist, and MBA grad with a proven record for achieving measurable results. His passion is educating clients and peers on marketing best practices.
Mark Huvenaars

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